5 content topics for coaches in autumn to attract new clients

Autumn is not only "time to get back to the gym."

For your audience it is also:

• "No motivation"
• "I constantly want to sleep"
• "Where do I find time to train?"
• "I'll start on Monday"

And all of this is ready-made content topics.

Want to use them? Here is a cheat sheet.

1. How did people deal with autumn depression before gyms existed?

A bit of history: what did people do when it was cold and dark, and gyms did not exist yet? Add interesting facts and show the role of physical activity.

At the end, ease into the idea that movement has always been part of human life. And if someone wants to make it part of theirs - this is where you can invite them in.

2. Are you slipping into depression because you stopped going to the gym?

Do not dismiss the problem with "just start training." Better explain how physical activity affects the brain, mood and stress, and why sport can be part of a wider approach to treating depression.

At the end, bring it to a simple point: the best treatment is prevention. So if they have long wanted more movement in their life - now is the time to book a session and take care of themselves.

3. Why do you constantly want to eat in autumn?

It is getting dark outside, you are under a blanket watching a series - and your hand reaches for cookies. Then chips.

Familiar?

Tell why appetite can change in autumn and how to adapt nutrition.

At the end, offer help to people who want to get their eating in order without constant bans.

4. Ukraine's Physical Culture and Sports Day

A free session, a challenge, a workout or another event is a good reason to introduce your audience to you without a hard sell.

Just invite people to join and try a session.

5. Is it okay not to fit into a summer dress in winter?

People often gain a few extra kilos in winter. Tell whether that is normal, why it happens and what to do about it.

And remind them: going to the gym a month before summer does not save anyone.

We did not write about trends, but do not be afraid to try those too.

Look at what is happening in your audience right now: what worries them, what they postpone, and what they ask you after sessions.

That is your content plan.

And so you have more time to create it - try StableFit. It is a mobile app that makes coaches' lives easier and clients' training nicer. You can work with up to 3 clients for free.

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